Practical
Google Tag Manager
Toolkit
Actionable Online Course
Get live within minutes with 21 ready-to-use GTM configurations.
Master them with detailed video guides and quick references.
Join waitlist
Launch Q4 2024
Too many options?
Google Tag Manager is extremely flexible tool.
Sometimes it is overwhelming with endless number of implementation variants.
Hard to catch up?
Enhanced Conversions, Advanced Matching, Consent Mode v2, Server-side GTM.
There are lots of things going and missed announcement may have costly impact.
Data still doesn't add up?
Different attribution models, duplicates, ad blocks, errors in implementation.
There are many reasons reported data is not matching your expectations.
Applicable within minutes
Get things done within minutes using one of 21 ready GTM presets.
Import to GTM container and get started.
You are in control
You not only get all required GTM tags, triggers and variables.
You get all the knowledge and know-how required to maintain your tracking setup.
Battle-tested & complete
Our GTM presets are deployed to thousand of websites across the globe and industries.
We have helped hundreds of customers and now we share all of that.
GTM Presets
Ready to use GTM configurations. Include all required:
Tags
Triggers
Variables
Templates
Clients
Transformations
Import, make small adjustments and publish.
Quick Reference
Single page PDF containing information about:
required setup actions
key configuration options
troubleshooting instructions
links to full preset and videos
eCommerce Owners
Digital Marketers
Analytics Professionals
Web Developers
Choose from 21 presets (8 different ad platforms and utility presets for server-side GTM)
Follow detailed step-by-step instruction to get the preset completely configured.
Follow additional videos on how to ensure deployed configuration is working as expected. Learn about debugging best-practises.
Learn details on how and why presets are built that way. Discover all edge-cases and way to extend and maintain GTM container going forward.
Web GTM
Google Analytics 4
Get all eCommerce events to GA4 for advanced web traffic analysis.
Google Ads Enhanced Conversion
Get purchase event to optimize Google Ads campaigns.
Google Ads Dynamic Remarketing
Build remarketing audiences to target Google Ads campaigns
Meta/Facebook Pixel
Get all eCommerce events to optimize Facebook Ads campaigns.
Microsoft UET
Get all eCommerce events to optimize Microsoft UET campaigns.
TikTok
Get all eCommerce events to optimise TikTok campaigns.
Get all eCommerce events to optimise Pinterest campaigns.
Get all eCommerce events to optimize LinkedIn campaigns.
Twitter/X
Get all eCommerce events to optimize Twitter/X campaigns.
Consent Mode Triggers
Fire tags only when given conent type is granted.
Google Tag to Server
Send all eCommrce events to Server Container. Requires configured GTM server container, learn more in docs.
Server-side GTM
Google Analytics 4 Server-Side
Get all eCommerce events to GA4 for advanced web traffic analysis.
Google Ads Enhanced Conversion Server-Side
Get purchase event to optimize Google Ads campaigns.
Google Ads Dynamic Remarketing Server-side
Build remarketing audiences to target Google Ads campaigns
Facebook Conversions API
Get all eCommerce events to optimize Facebook Ads campaigns.
TikTok Conversion API
Get all eCommerce events to optimize TikTok campaigns.
Pinterest server-side
Get all eCommerce events to optimize Pinterest campaigns.
GTM Web Container Server-Side
Serve gtm.js and related scripts from your server container and domain to improve tracking coverage.