Battle-tested Tagging SolutionAs of 2023 GTM has 99.6% of the market share. Since its introduction in 2012 it is a undisputed leader in the Tagging Management space.
Avoid vendor lock-inGTM is future-proof solution. Even if you move to different eCommerce platform or decide to switch tracking solution you can still use the same GTM configuration.
Great compatibility with GA4 and Google AdsUsing GTM ensures best possible compatiblity with other Google products such as GA4 and Google Ads.
Full control for custom setupsNo matter what happens you can always customise your setup in GTM workspace. Leverage it's flexibility yourself or hire an expert.