Tag Concierge for PrestaShop

Single integration for all analytics, optimization and advertising needs.


Tag Concierge for PrestaShop is a PrestaShop module that integrates Google Tag Manager by tracking multiple eCommerce events.

One-click install
Easy to use GTM presets
Debugging tools

Tag Concierge for PrestaShop enables comprehensive integration with Google Tag Manager. Push complete eCommerce events information into GTM Data Layer to quickly deploy multiple integrations including GA4, UA, FB Pixel, Google Ads etc.

Google Tag Manager setup can be cumbersome and time-consuming – Tag Concierge for PrestaShop module comes with packaged presets for 4 main tools in the market that allow you to set up and run the integration in few simple steps without creating every single GTM Variable and Trigger yourself.

Want to try it yourself?

Visit default PrestaShop installation and see what events are being triggered.

You can quickly connect your e-commerce with GA4, UA, FB Pixel, Google Ads and others using this single module.
Tag Concierge integrates your shop with a GTM container. It can work with existing GTM installation and allows injecting the GTM snippets in the settings.

A single extension to install that captures and emits all required eCommerce events. Virtually any analytical and optimization tool can be integrated via GTM in order to improve PrestaShop salesBuild full end-to-end integration with selected tools (Google Analytics GA4 and UA, Facebook Pixel, Google Ads) with a few simple clicks thanks to packaged GTM presetsSupports legally required user consent before sending out any data out (requires manual setup)Ensures data consistency – data won’t be sent twice thanks to streamlined integration

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Example scenarios

What GTM integrations are possible for the PrestaShop module?


Measure e-commerce behaviors in Google Analytics (GA4 and legacy UA properties are supported)

Web ads conversions

Track conversions from Google Ads campaigns

Social media conversions

Track conversions from Facebook and/or Instagram campaigns

Supported events

After the plugin is installed and GTM snippets are configured it automatically starts to track the following events:

view item list (PRO)

select item (PRO)

view item (PRO)

add to cart

remove from cart (PRO)

view_cart (PRO)

begin checkout (PRO)


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Start testing for FREE or go PRO for all features


    Coming soon


    • Harness all features
    • Better events compatibility
    • 7 eCommerce Events
    • 5 Advanced GTM presets
    Buy now

    Want to learn more?

    Dig into our documentation or shoot us a message

    Advantage over alternative solutions

    A common problem when trying to use other GTM and Google Analytics plugins is that data can be sent twice corrupting analytics reporting. Using DataLayer is a standard way to ensure your tracking information stays consistent.

    Using Google Tag Manager

    With Tag Concierge for PrestaShop module, everything is sent in a standardized format to Google Tag Manager and everything else is configured there. Adding or removing integrations does not require any further changes to the website itself.

    Without Google Tag Manager

    Without Tag Concierge for PrestaShop module, you would need a separate plugin for each of those integrations. And each additional plugin may make your PrestaShop setup more complex.

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