Analyse Sales Funnel in Google Analytics 4 for WooCommerce

eCommerce sales funnel can be pretty repeatable pattern. User lands on a home page, select a category of products, scroll through product list, select a product.

Then continues viewing product details, adding it to cart and going to checkout. That happy path ends with a transaction.

Getting all those events into Google Analytics 4 allows building a detailed Purchase Journey report:

What you need?

  • Google Tag Manager for WooCommerce PRO

  • Google Tag Manager

  • Google Analytics 4 GTM Preset

How to implement it?