Analyse Sales Funnel in Google Analytics 4 for WooCommerce
eCommerce sales funnel can be pretty repeatable pattern. User lands on a home page, select a category of products, scroll through product list, select a product.
Then continues viewing product details, adding it to cart and going to checkout. That happy path ends with a transaction.
Getting all those events into Google Analytics 4 allows building a detailed Purchase Journey report:
What you need?
Google Tag Manager for WooCommerce PRO
Google Tag Manager
Google Analytics 4 GTM Preset
How to implement it?
Discussion
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