Build highly engaged audience with Google Ads Dynamic Remarketing for WooCommerce

Running paid ads can be effective way of growing online sales and revenue. It can be very expensive too. Ensuring ads are correctly targeted is crucial in optimising Return of Investment on any channel.

Google Ads allows building different audiences, but one particular is ability to run Dynamic Remarketing. In this case ads are not only served to users who already interacted with an eCommerce shop and did not purchase yet, but also can personalise ad content to show relevant information, for example specific product user was browsing or added to a cart.