Comply with GDPR cookies requirements using Google Consent Mode

Google Consent Mode is straightforward way of handling user consent information in a way that integrates well with both Google Tag and Google Tag Manager. It allows fine grained control over what kind of purpose user agrees with.

On the other hand, it does not control cookie files directly which means that complete Google Consent Mode implementation may not satisfy all legal requirements, since cookies may be created and used despite lack of user consent.