Single integration for all analytics, optimization and advertising needs.
Google Tag Manager for WooCommerce is a WordPress plugin that integrates WooCommerce with Google Tag Manager by tracking multiple eCommerce events.
With this plugin, you can push WooCommerce Ecommerce (GA4 Ecommerce and UA Enhanced Ecommerce compatible) information to GTM DataLayer. Then use any GTM integration to measure your customers’ activities.
Once this information is available in your GTM workspace you can plugin and use any tool available. Even if you are unsure yet which tool you would need or like to use.
Visit default Storefront installation and see what events are being triggered.
What GTM integrations are possible with this WooCommerce plugin?
After the plugin is installed and GTM snippets are configured it automatically starts to track the following events:
Start testing for FREE or go PRO for all features
Dig into our documentation or shoot us a message
A common problem when trying to use other GTM and Google Analytics plugins is that data can be sent twice corrupting analytics reporting. Using DataLayer is a standard way to ensure your tracking information stays consistent.
There are other viable Google Tag Manager plugins for WordPress and WooCommerce. See what is the unique value of our solution and try it yourself.
We keep our tracking scripts lightweight, support the latest version of eCommerce events standard and pass them in straightforward way to the DataLayer object. This keeps page load times low.
Our focus is on getting reliable and complete eCommerce focused features and capabilities.
Choosing paid plan gives you certain level of professional support in installing, configuring and troubleshooting the plugin.
We ensure compatibility with latest WordPress, WooCommerce and selected themes versions.
| FREE | PRO | |
|---|---|---|
| $0 | $89 | |
| yr | ||
| eCommerce EventsNumber of distinct events (e.g. add_to_cart, purchase) | 2 events | 7 events |
| GTM presetsReady to use sets of GTM Tags, Triggers and Variables | 3 basic presets | 5 advanced presets |
| Purchase tracking deduplicationEven if user visits order confirmation page multiple times we track always just one purchase event | ||
| Variables product supportBetter handling of products with variations | ||
| Support level | public WordPress support forum | dedicated support system |
| Download | Buy now |
See what your clients say about our WooCommerce plugin
Setting up eCommerce tracking for GA4 has been such a headache. This plugin made it so simple! And I cannot say enough good things about the team, excellent support.
The plugin is really good, and has helped us a lot implementing data layers and making GA4 work – easy and smooth. All in all – great plugin and great people behind it 🙂
Migrated to this plugin from another one that wasn’t good enough. This plugin is super simple and works well, but we specifically want to highlight the customer support on the pro version. It is super responsive, thorough and they won’t hesitate to provide you with custom solutions! Really happy!
We will send you email message with a download link.
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