Tracking audit
Know which numbers you can trust.
We trace the data from the user action through the browser, tag manager, server and destination platforms. You get a prioritized technical assessment, not a generic checklist.
Projects start at $1,500. Final scope and price are quoted individually.
Common symptoms
When an audit is useful.
The visible problem often appears in a different system from the underlying cause.
Platforms disagree with the store
GA4 or an advertising platform reports materially different revenue from the commerce backend.
Paid traffic becomes direct
Campaign credit disappears during cross-domain journeys, redirects or payment-provider handoffs.
Orders are missing or duplicated
The purchase event does not fire, fires twice or carries a different transaction value than the order.
Visibility changed after consent work
Data volume dropped after a CMP or Consent Mode change and nobody can explain whether the behavior is correct.
A platform reports exposed PII
Email addresses or other identifiers may be entering URLs, analytics payloads or logs without the intended controls.
Teams disagree about the cause
Marketing, development and agencies each see a different part of the system and the issue keeps moving between them.
What we inspect
The complete event path.
An analytics interface can look healthy while the underlying implementation loses consent, identifiers or important business context.
- dataLayer structure and event coverage
- GTM container structure, triggers and variables
- GA4 configuration and ecommerce data quality
- Advertising pixels, APIs and deduplication
- Consent platform and Consent Mode behavior
- Server-side GTM routing and first-party setup
- Campaign parameters and attribution continuity
- Duplicate, missing and malformed events
Deliverables
A repair plan your team can use.
The depth follows the agreed scope and number of platforms.
Findings
A written record of verified issues, affected platforms and supporting evidence.
Priorities
Issues ranked by business impact, data risk and implementation effort.
Walkthrough
A live or recorded explanation with space for your marketers, analysts and developers to ask questions.
An audit diagnoses and prioritizes. Implementation can be added to the scope or handled as a separate project.
Start with context
Start with evidence, then decide what to repair.
Tell us which platforms matter, what you currently distrust and whether you need diagnosis only or implementation too.