Google Tag Manager for WooCommerce

Google Tag Manager for WooCommerce is a WordPress plugin that integrates WooCommerce with Google Tag Manager by tracking multiple eCommerce events. Optionally it can connect to the Tag Concierge Platform for greater automation and advanced features.

With this plugin, you can push WooCommerce Ecommerce (GA4 Ecommerce and UA Enhanced Ecommerce compatible) information to GTM DataLayer. Then use any GTM integration to measure your customers’ activities.

Once this information is available in your GTM workspace you can plugin and use any tool available. Even if you are unsure yet which tool you would need or like to use.


Example scenarios

  1. Measure e-commerce behaviors in Google Analytics (GA4 and legacy UA properties are supported)
  2. Track conversions from Facebook and/or Instagram campaigns
  3. Track conversions from Google Ads campaigns

Supported events

After the plugin is installed and GTM snippets are configured it automatically starts to track the following events:

  • view item list
  • view item
  • select item
  • add to cart
  • remove from cart
  • begin checkout
  • purchase
  • refund (coming soon)

Advantage over alternative solutions

Without Google Tag Manager for WooCommerce plugin, you would need a separate plugin for each of those integrations. And each additional plugin may make your WordPress setup more complex.

With Google Tag Manager for WooCommerce, everything is sent in a standardized format to Google Tag Manager and everything else is configured there. Adding or removing integrations does not require any further changes to the website itself.

A common problem when trying to use other GTM and Google Analytics plugins is that data can be sent twice corrupting analytics reporting. Using DataLayer is a standard way to ensure your tracking information stays consistent.

Versions comparison

DemoClick hereClick here
Ecommerce Events– add to cart
– purchase
– view item list
– view item
– select item
– add to cart
– remove from cart
– begin checkout
– purchase
– refund (coming soon)
GTM presets– GA4 Basic
– Universal Analytics Basic
– Facebook Pixel Basic
– GA4 Advanced
– Universal Analytics Advanced
– Facebook Advanced
– Google Ads Advanced
– Mixpanel Advanced (coming soon)
Support level– public WordPress support forum– dedicated support system
Where to download?public WordPress plugins directory
– install within WordPress dashboard
WooCommerce Marketplace


WooCommerce FREE


Basic Events Tracking
(2 events)

Access to GTM presets library

Basic Theme Validator

Events Debugger

WooCommerce PRO

$49 / year

Full Events Tracking
(7 events)

Access to GTM presets library

Advanced Theme Validator

Events Debugger

1 year of premium support

Our Reviews

So helpful!

Setting up eCommerce tracking for GA4 has been such a headache. This plugin made it so simple! And I cannot say enough good things about the team, excellent support.


Great plugin and awesome support

The plugin is really good, and has helped us a lot implementing data layers and making GA4 work – easy and smooth. All in all – great plugin and great people behind it 🙂


Really happy

Migrated to this plugin from another one that wasn’t good enough. This plugin is super simple and works well, but we specifically want to highlight the customer support on the pro version. It is super responsive, thorough and they won’t hesitate to provide you with custom solutions! Really happy!